Last modified on 26 March 2015, at 04:54

Time Out (magazine)

Time Out Group
Neon Time Out.jpg
The original Time Out neon sign that hung outside the company's offices in Tottenham Court Road, London
Type Media Company
Format inspiration platform
Owner(s) Time Out Group Limited
Founded 1968 (1968)
Language English and many local languages
Headquarters London
ISSN 1711-7976
Website www.timeout.com

Time Out is a London-based global publishing and e-commerce platform aimed at helping people to make the most of their city. The Time Out content distribution platform includes magazines, websites, apps, guidebooks and other commercial products. Time Out is globally recognised as the leading resource for information on events in film, theatre, fashion, things to do, other artistic events, eating out and nights out. As of 2015 there were 89 cities, in 38 countries, with a combined audience of 39 million people across the Time Out platforms.

Digital PlatformEdit

Time Out's digital platforms have grown significantly in recent years to become one of the leading global listings and eCommerce platforms. The platform provides consumers inspiration on the best of city life whilst delivering Time Out's user base to the best local businesses as recommended by Time Out or their user base. In particular, Time Out's platform has proven increasingly popular with mobile users, which have grown significantly in recent years as a result of Time Out's platform being well positioned for consumers increased demand for real time location based information and offers.

Time Out's platform acts as a commercial partner with some of the leading digital companies such as Uber,[1] Open Table, Ticketmaster, Booking.com, Bookatable, Viagogo and Secret Escapes.

ContentEdit

Time Out is a trusted and cultured global brand well known for providing editorial curation and inspiration across all aspects of life. Time Out's curated content blends Time Out's editorial voice with the views of the Time Out user base to provide compelling information on hyper local verticals such as the best local restaurants, bars and cafes, events, attractions, things to do, theatre and shopping and style. In addition, Time Out is renowned for providing independent reviews of national and international culture such as Music, Film, Art and Style.

Time Out audienceEdit

Time Out has a global audience of 39 million monthly users across the content distribution platforms (mobile, website, magazine and events). The Time Out audience is young professionals looking for inspiration for things to do. Time Out's research has shown that 77% of the Time Out London audience have done something they have found on Time Out's platforms in the last three months.

Brand historyEdit

The original Time Out magazine, with listings for London, was first published in 1968 by Tony Elliott with Bob Harris as co-editor.[2] Early issues had a print run of around 5,000.[3] Time Out began as an alternative magazine alongside other members of the underground press in the UK, but by 1980 it had abandoned its original collective decision-making structure and its commitment to equal pay for all its workers, leading to the foundation of a competing magazine by former staffers, City Limits. By now its former radicalism has all but vanished.[4] As one example of its early editorial stance, in 1976 London's Time Out published the names of 60 purported CIA agents stationed in England.[5]

London Magazine

In September 2012, Time Out became one of the first free magazines in London.[6] Time Out's London magazine was hand distributed at central London stations, and received its first official ABC Certificate for October 2012 showing distribution of over 305,000 copies per week which was the largest distribution in the history of the brand.[7] The latest NRS figures show a London monthly readership of 1,151,000 and a combined print and digital reach of 2,725,000.[8]

Lisbon Market

In April 2014 Time Out Lisbon launched the Time Out Mercado da Ribeira.[9]

Acquisitions

Time Out acquired the band licensee for Chicago in March 2013[10]

Time Out acquired the event discovery platform Huge City in May 2014.[11]

OwnershipEdit

The group is solely owned by Tony Elliott.[12]

Elliott remained the sole owner of the group until November 2010, when he sold a 50% stake to private equity group Oakley Capital, valuing the company at £20million.[12]

Currently published editionsEdit

  • Abu Dhabi
  • Abuja
  • Almaty
  • Bahrain
  • Bangkok
  • Barcelona
  • Beijing
  • Beirut
  • Bangalore
  • Berlin
  • Boston
  • Bucharest
  • Buenos Aires
  • Cape Town
  • Chicago
  • Cyprus
  • Delhi
  • Doha
  • Dubai
  • Dublin
  • Dubrovnik
  • Edinburgh
  • Hong Kong
  • Israel
  • Istanbul
  • Krasnoyarsk
  • Kyoto
  • Kuala Lumpur
  • Lagos
  • Las Vegas
  • Lisbon
  • London
  • Los Angeles
  • Madrid
  • Manchester
  • Melbourne
  • Mexico
  • Miami
  • Milan
  • Moscow
  • Mumbai
  • New York
  • Naples
  • Nice
  • Nigeria
  • Novosibirsk
  • Omsk
  • Paris
  • Phnom Penh
  • Porto
  • Prague
  • Rome
  • San Francisco
  • São Paulo
  • Shanghai
  • Singapore
  • Split
  • St Petersburg
  • Stockholm
  • Sydney
  • Tel Aviv
  • Tokyo
  • Toronto
  • Tyumen
  • Vancouver
  • Venice
  • Zagreb

External linksEdit

ReferencesEdit

  1. ^ "Introducing the Uber API". Uber Blog. 
  2. ^ Old Grey Whistle Test DVD Vol 3; Bob Harris speaking before Track 3
  3. ^ Reynolds, John, "Moving Beyond its City Limits", Marketing Week, 6 December 2007.
  4. ^ Phillips, A. (2007). "The Alternative Press". In K. Coyer, T. Dowmunt & A. Fountain (eds.), The Alternative Media Handbook (p. 54). London; New York: Routledge.
  5. ^ Frum, David (2000). How We Got Here: The '70s. New York, New York: Basic Books. p. 51. ISBN 0-465-04195-7. 
  6. ^ http://www.campaignlive.co.uk/news/1213088/Time-makes-capital-gains-free-magazine/?DCMP=ILC-SEARCH
  7. ^ "Free Time Out hits three-month circulation target in first month". mediaweek.co.uk. 
  8. ^ [1]
  9. ^ Flo Wales Bonner. "Time Out Mercado da Ribeira, Lisbon • Time Out". Time Out Global. 
  10. ^ http://www.campaignlive.co.uk/news/login/1177499/
  11. ^ http://www.campaignlive.co.uk/news/1293736/time-group-buys-hugecity/?DCMP=ILC-SEARCH
  12. ^ a b "Time Out publisher sells 50% stake". BBC News. 26 November 2010. Retrieved 26 November 2010.