Opinion Research Corporation

Opinion Research Corporation
Type Private
Industry Market Research, Business Services
Founded 1938
Headquarters Princeton, New Jersey
Key people Marc Litvinoff(President)[1]
Products Research
Social research
Marketing research
Revenue $499.9 million (InfoGROUP2009)[2]
Operating income $21.1 million (InfoGROUP2009)[3]
Owner(s) Lake Capital
Website opinionresearch.com

Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup quickly left the firm in 1939.[4] Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash.[5] The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011.[6]

ORC has its worldwide headquarters in Princeton, and offices across the U.S.A., Europe and the Asia Pacific region. Founded in 1938, ORC offers a comprehensive portfolio of research products and services which provide insight into the attitudes and needs of both consumers and business executives across a range of industries. The Company’s expertise is focused in the areas of customer engagement strategies, market planning & development, employee engagement, corporate brand & reputation management, competitive intelligence and on-demand business intelligence.[7]

Globally, ORC operates in Asia as NWC Opinion Research, with offices in Australia, Singapore, Hong Kong, and China; in Europe as ORC International with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York, Chicago, Boston, Washington D.C., Minneapolis, and Seattle.

ORC is a founding member of the Council of American Survey Research Organizations (CASRO), a member of the European Society for Opinion and Marketing Research (ESOMAR), a member of the Association of Market and Social Research Organizations in Australia, and a member of the MRS Company Partner Service, a UK-based association for the promotion of professional standards.

The Company’s research is seen around the world through the CNN/Opinion Research Corporation Poll [8] and through its partnership with NYSE Euronext [9] on the annual NYSE Euronext CEO Report [10] which surveys CEOs of the New York Stock Exchange’s listing companies on topics ranging from globalization and governance to strategy and human resources.

ReferencesEdit

External linksEdit

Last modified on 18 September 2013, at 00:04