Monocle (lifestyle magazine)
 Cover of the March 2007 first issue |
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| Editor in Chief & Chairman | Tyler Brûlé |
|---|---|
| Categories | Culture, international affairs, design, fashion, politics, business |
| Frequency | 10/year |
| Publisher | Pamela Mullinger |
| First issue | 15 February 2007 |
| Company | Winkontent Ltd |
| Country | International |
| Based in | London, UK, with offices in New York, Tokyo, Toronto, Hong Kong and Zurich |
| Language | English |
| Website | www.monocle.com |
| ISSN | 1753-2434 |
Monocle is a global affairs magazine [1] and website founded by Tyler Brûlé, a Canadian entrepreneur, Financial Times columnist and founder of Wallpaper magazine.[2] Described by CBC News reporter Harry Forestell as a "meeting between Foreign Policy and Vanity Fair", the magazine provides a globalist perspective on[vague] international affairs, business, culture, design and fashion. It is edited by Andrew Tuck.
The magazine launched on 15 February 2007, priced at 12 euros, 6 GBP, 12 USD and has articles on subjects including the Japanese Maritime Self Defense Force, Chinese investment in Africa, and the best Portuguese-language Sunday newspapers. Subscription costs £80 annually (10 issues). In New Zealand, single issues sell for $18 each, in Japan for ¥2,310, in Switzerland for 20CHF and in Spain for 11€.
Concept
Along with some investors, Brûlé created and financed Monocle, a 10-times-a-year printed magazine, in 2007. Hamilton Nolan, editor for Gawker, described it as "a lifestyle magazine for young, stylish, business-oriented jetsetters who receive free subscriptions".[3] It had also previously been described on Gawker as a "travel-culture magazine" and a repository of "lifestyle sensuality and gaywad uptightness".[4][5]
In June 2010, Monocle launched a summer newspaper, "Monocle Mediterraneo".[6] The newspaper directly opposed the iPad trend, with Brule declaring you cannot read an iPad on the beach.[7] In December 2010 Monocle launched a winter newspaper, "Monocle Alpino".[8] Each sells for 4 GBP.The magazine believes in print media and has neither a Facebook nor a Twitter account.
As well as regular advertisements, Monocle runs "advertorials". In the September 2009 issue, for example, there is a large insert on Singapore, with a survey paid for by its government and several large companies there, but articles generated by the magazine staff in the style of the magazine.[9]
Website
Monocle's website contains magazine archive content that is only available to paid subscribers. It also contains films and documentaries that are available to the public, and a daily news bulletin, "Monocolumn", written by the Monocle team and their correspondents.
The website contains a shop selling design and fashion products developed with Comme des Garçons, Delvaux, Maison Kitsune, Orlebar Brown, Aspesi, and Malmsten. These are also sold in Monocle shops in London, Los Angeles, Tokyo, Hong Kong and New York.[10]
Radio
In December 2008, Monocle launched "The Monocle Weekly", a weekly radio program/podcast, hosted by Tyler Brûlé, Andrew Tuck and culture editor, Robert Bound discussing affairs and hot topics from around the globe.[11] The show was recorded in studios around the world, including Tokyo, Stockholm, Rio de Janeiro, London and Sydney.
Following the popularity of the Monocle Weekly,[12] the company launched Monocle 24 on 17 October 2011, styled on the BBC World Service.[13] The internet based radio station, broadcast from studios in the ground floor of Monocle's Marylebone office, is live 24 hours a day. When asked why the magazine was expanding into radio Brûlé said: "It's still, after almost a century of regular broadcasts, the most intimate medium in an ever expanding buffet of choice".[12] Monocle 24 broadcasts live daily current affairs shows- The Globalist, The Briefing, Midori House and The Monocle Daily as well as weekly shows devoted to culture, food, urbanism, business and design.[14] The shows are hosted and curated by the magazine's editors and see 2.5 million downloads a month. Monocle 24, has a content-sharing agreement with Radio National that includes its Culture program and The Urbanist".[15]
Other media
Monocle launched a TV show, broadcast internationally on Bloomberg on January 29, 2011.[16]
Cafe
In April 2013, Monocle opened the Monocle Cafe at 18 Chiltern St. Its interior was designed by Yoshi Takagi in conjunction with EDO Construction.[citation needed]
Monocle Quality of Life Survey
Monocle's annual Quality of Life issue ranks the top 25 most liveable cities in the world.[17]
Recognition
In 2011 Monocle was awarded one of the top ten titles of the year by [Ad Age] USA's 'A List',[18] and [Brûlé] was named Editor of the Year.[19]
References
- ^ Allen, Nick (9 June 2008). "Copenhagen named worlds best city for quality of life by Monocle magazine - Telegraph". The Telegraph. Retrieved 6 October 2012.
- ^ Bell, Matthew (1 August 2010). "Monocle: 'It's the media project that I've always wanted to do'". The Independent. Retrieved 6 October 2012.
- ^ Hamilton Nolan (2008-07-24). "Lifestyle Magazine Is Ashamed Of Itself". Gawker.com. Retrieved 2012-03-02.
- ^ Choire Sicha (2007-06-06). "Our Dream Magazine". Gawker.com. Retrieved 2012-03-02.
- ^ Doree Shafrir (1 May 2007). "'Monocle' Sells Chic Two-Wheeling Lifestyle". Gawker.com. Retrieved 2012-03-02.
- ^ "Monocle Mediterraneo". 26 July 2010. Retrieved 6 October 2012.
- ^ "Brule Says Monocle's Newspaper an 'Anti-IPad Device'". Bloomberg. Retrieved 6 October 2012.
- ^ Levy, Katherine (30 November 2010). "Monocle launches winter paper Monocle Alpino". Mediaweek. Retrieved 6 October 2012.
- ^ Carr, David (August 23, 2009). "Monocle: A Magazine, an Attitude". New York Times. Retrieved 6 October 2012.
- ^ "Currents - Open - Monocle Magazine Opens Tiny Shop - NYTimes.com". Retrieved 6 October 2012.
- ^ Leahul, Dan (22 December 2008). "Monocle magazine launches podcast". Brandrepublic. Retrieved 6 October 2012.
- ^ a b McCabe, Maisie (17 October 2011). "Rolex, J Crew and Krug back Monocle's expansion in radio". Mediaweek. Retrieved 6 October 2012.
- ^ Emma, Barnett (18 October 2011). "Net radio station aims for BBC World Service audience". The Telegraph. Retrieved 17 May 2012.
- ^ Mahoney, Elisabeth (27 December 2011). "Radio head: Cool and sexy online output". The Guardian. Retrieved 6 October 2012.
- ^ Bound, Robert (22 March 2012). "Monocle magazine: Tyler Brule". ABC Radio National. Retrieved 6 October 2012.
- ^ "Monocle on Bloomberg Debuts Tomorrow". The Magaziner. Retrieved 17 May 2012.
- ^ "Are these the world's best cities? - CNN". Retrieved 6 October 2012.
- ^ Ives, Nat (5 October 2011). "Magazine A-List: Vogue Is Ad Age's 2011 Magazine of the Year". Advertising Age. Retrieved 6 October 2012.
- ^ Dumenco, Simon (10 October 2011). "Ad Age Magazine A-List: Tyler Brule Is Editor of the Year". Advertising Age. Retrieved 6 October 2012. Text " Media - Advertising Age " ignored (help)
External links
- Monocle official website
- '180° From Vogue' Fashion Forward article on Monocle, October 2011
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