Last modified on 19 February 2015, at 15:51

Everest (app)

Developer(s) EVRST Inc.
Initial release December 20, 2012 (2012-12-20)
Development status Active
Operating system iOS
Size 10.7 MB
License Freeware

Everest was a mobile app which aimed to help users live life dreams and accomplish personal goals. The app helped users break their dreams (learn to rock climb, travel to India, run a marathon etc.) down into smaller steps, share photos and written content, and included social features which allowed users to connect with others.[1] Everest was available for iOS, but the company said they intended to make Android and web versions available in the future. In June 2014, the app went inactive on social media.[2] On December 13 2014, Everest announced it would be ending the service, due to operating costs being too high for the number of users who joined.[3]


Everest was founded in January 2012 by Francis Pedraza (CEO), Katherine Krug (COO), and Victor Mathieux (Chief Product Officer).[4] Everest debuted on 2012-12-20 as a no-cost iOS app for iPhone and iPod Touch.

In May 2014, Everest launched an overhauled 2.0 version of the iPhone app with new branding and features. The updated app was built by Joshua Heiland (Backend & Strategy), Rob Phillips (iOS & Web), Julian Bialowas (Design), Chris Cornelis (iOS), and Francis Pedraza (CEO).

Everest received funding from a group of investors including Pay-Pal founder Peter Thiel, Boston Celtics co-owner Jim Pallotta, and Milwaukee Brewers owner Mark Attanasio.[5][6] In June 2014, the app went inactive on social media.[7]

On December 13 2014, Everest announced, on its website, it would be ending the service, due to operating costs being too high for the number of users who joined.[8][9]

Tools and featuresEdit

Everest centered around personal profiles on which users listed their dreams. Dreams were broken down into an unlimited number of steps which users could create themselves or copy from others. Integrated social features allowed users to share dreams, steps, and photos with others on Everest, as well as on social networks such as Facebook and Twitter. Not unlike other social networks, Everest allowed users to follow and comment on the profiles other users.[10]

Brand partnershipsEdit

Everest partnered with brands such as Levi's, Quiksilver, and Airbnb to offer sponsored challenges to users. These challenges took the form of popular dreams or experiences, and related to the gear, services or missions of brand sponsors.[4]

Example: "Quicksilver challenges you to escape on a surf trip."


  1. ^ "15 Apps The Tech World Is Obsessed With Right Now". Business Insider. 
  2. ^  Missing or empty |title= (help)
  3. ^ "Everest Website". Everest Website. 
  4. ^ a b Constine, Josh (February 14, 2014). "Everest, An Epic App For Achieving Your Dreams". TechCrunch. 
  5. ^ "Everest About". Evrst Inc. 
  6. ^ "Everest CrunchBase Profile". CrunchBase. 
  7. ^ "Everest Facebook Timeline". Everest Facebook Timeline. 
  8. ^ "Everest Website". Everest Website. 
  9. ^ "Everest Facebook Timeline". Everest Facebook Timeline. 
  10. ^ "Keep Your Life Goals In Sight By Breaking Them Down Into Small Increments On Everest". 

External linksEdit