82nd Academy Awards

      82nd Academy Awards
      82nd Academy Awards poster.jpg
      Official poster
      Date March 7, 2010
      Site Kodak Theatre
      Hollywood, Los Angeles, California, USA
      Host Alec Baldwin
      Steve Martin[1]
      Pre-show Jess Cagle
      Kathy Ireland
      Sherri Shepherd[2]
      Producer Bill Mechanic
      Adam Shankman[3]
      Director Hamish Hamilton[4]
      Highlights
      Best Picture The Hurt Locker
      Most awards The Hurt Locker (6)
      Most nominations Avatar and The Hurt Locker (9)
      TV in the United States
      Network ABC
      Duration 3 hours, 37 minutes[5]
      Ratings 41.62 million
      24.75 (Nielsen ratings)[6]
       < 81st Academy Awards 83rd > 

      The 82nd Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2009 and took place March 7, 2010, at the Kodak Theatre in Hollywood, Los Angeles beginning at 5:30 p.m. PST / 8:30 p.m. EST. The ceremony was scheduled well after its usual late-February date to avoid conflicting with the 2010 Winter Olympics.[7] During the ceremony, the Academy of Motion Picture Arts and Sciences presented Academy Awards (commonly referred to as Oscars) in 24 categories. The ceremony was televised in the United States by ABC. Actors Alec Baldwin and Steve Martin hosted the show. Martin hosted for the third time, having presided over the 73rd and 75th ceremonies, while Baldwin hosted the show for the first time. This was the first telecast to have multiple hosts since the 59th ceremony.[8]

      On June 24, 2009, Academy president Sid Ganis announced at a press conference that, in an attempt to revitalize interest surrounding the awards, the 2010 ceremony would feature ten Best Picture nominees instead of five,[9] a practice that was discontinued after the 16th annual awards ceremony (held in 1944). On February 20, 2010, in a ceremony at the Beverly Wilshire Hotel in Beverly Hills, California, the Academy Awards for Technical Achievement were presented by host Elizabeth Banks.[10]

      The Hurt Locker won six awards, including Best Picture and Best Director for Kathryn Bigelow, the first woman to win an Academy Award for Best Director.[11] Other winners were Avatar with three awards, Crazy Heart, Precious, and Up, with two awards, and The Cove, Inglourious Basterds, The Blind Side, Logorama, Music by Prudence, The New Tenants, The Secret in Their Eyes, Star Trek, and The Young Victoria with one. The telecast garnered nearly 42 million viewers (in North America), making it the highest rated Oscar ceremony since the 77th Academy Awards in 2005.

      Winners and nominees

      The nominees for the 82nd Academy Awards were announced on February 2, 2010, at 5:38 a.m. PST (13:38 UTC) at the Samuel Goldwyn Theater in Beverly Hills, California, by Tom Sherak, president of the Academy, and the actress Anne Hathaway.

      Films with the most nominations were Avatar and The Hurt Locker, with nine each. The winners were announced during the awards ceremony on March 7, 2010.[12][13][14]

      Awards

      Upper torso of a brunette. She wears a bluish grey dress and she smiles.
      Kathryn Bigelow, Best Director winner
      A picture who focus on a mild-old age man signing autographs. He wears a navy-blue blazer with white shirt and lightblue tie.
      Jeff Bridges, Best Actor winner
      A picture of a brown hair lady wearing her hair in a pony-tail. She wears many necklaces around her neck.
      Sandra Bullock, Best Actress winner
      A dark blond haired man in a black tux and bowtie and white shirt faces forward while smiling.
      Christoph Waltz, Best Supporting Actor winner
      An African American female with dark brown hair that reaches her shoulders. She is wearing a short sleeved light pink dress and a ring on her left hand. She is holding a greenish-blue statue that has a bronze plank with her right hand. In the background, there is an orange wall with logos and writing, such as the words "tbs" and "TNT" (which has a circle around it)..
      Mo'Nique, Best Supporting Actress winner
      A brunette man is talking while he holds a microphone. He wears a blazer and a blue shirt. He has long hair and a beard.
      Mark Boal, Best Original Screen Play winner
      A blonde man is smiling. He wears a stripped shirt, and he is standing in front of a red wall.
      Pete Docter, Best Animated Feature winner

      Winners are listed first and highlighted in boldface.[15]

      Best Picture Best Director
      Best Actor Best Actress
      Best Supporting Actor Best Supporting Actress
      Best Original Screenplay Best Adapted Screenplay
      Best Animated Feature Best Foreign Language Film
      Best Documentary Feature Best Documentary Short
      Best Live Action Short Best Animated Short
      • The New Tenants – Joachim Back and Tivi Magnusson
        • The Door – Juanita Wilson and James Flynn
        • Instead of Abracadabra – Patrik Eklund and Mathias Fjellström
        • Kavi – Gregg Helvey
        • Miracle Fish – Luke Doolan and Drew Bailey
      Best Original Score Best Original Song
      Best Sound Editing Best Sound Mixing
      Best Art Direction Best Cinematography
      Best Makeup Best Costume Design
      Best Film Editing Best Visual Effects

      Honorary Academy Awards

      The Academy held its 1st Annual Governors Awards ceremony on November 14, 2009, during which the following awards were presented.[16][17][18]

      Academy Honorary Award

      Irving G. Thalberg Memorial Award

      Films with multiple nominations and awards

      The following 22 films received multiple nominations.

      The following five films received multiple awards.

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      Presenters and performers

      The following individuals presented awards or performed musical numbers.[19]

      Presenters

      Performers

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      Ceremony information

      A man in his early fifties holds an awards while he is being photographed. He wears a dark tuxedo. A man in his middle sixties is standing up against a wall. He wears a suit and glasses.
      Alec Baldwin (left) and Steve Martin (right) co-hosted the 82nd Academy Awards.

      Because of the declining viewership of recent Academy Awards ceremonies, the Academy sought ideas to revamp the show while renewing interest with the nominated films. After the previous year's telecast, which saw a 13% increase in viewership, many within the Motion Picture Academy proposed new ways to give the awards a more populist appeal. AMPAS then-president Sid Ganis announced that the ceremony would feature ten Best Picture nominees, rather than traditional five. The expansion was a throwback to the Academy's early years in the 1930s and 1940s, when eight to twelve films were nominated. "Having 10 Best Picture nominees is going to allow Academy voters to recognize and include some of the fantastic movies that often show up in the other Oscar categories, but have been squeezed out of the race for the top prize," Sid Ganis said in a press conference.[9] "I can't wait to see what that list of ten looks like when the nominees are announced in February."[9] Ganis also said that became difficult to get a clear winner. A cause of this was required a change in the voting system from first-past-the-post to alternative vote.[20]

      Choreographer Adam Shankman and Bill Mechanic were hired as producers for the ceremony. Shankman revealed in an interview on National Public Radio's Fresh Air that he and Mechanic had originally chosen Sacha Baron Cohen as the host, but the Academy rejected this proposal because Cohen was "too much of a wild card."[21]

      Many of the previous year's well-received elements returned. Five actors with a personal connection with each of the nominees presented the Best Actor and Best Actress awards. Shankman and Mechanic announced their intention to make the running time of the telecast shorter.[22] Most presenters this year introduced each winner with the phrase "And the winner is ..." rather than "And the Oscar goes to..." for the first time since 1988. The Academy gave no reason for the change to a phrase which it had once felt humiliating to the other nominees; but apparently acquiesced in Shankman and Mechanic's decision to return to the older phrase.[23]

      Box office performance of nominees

      For the first time since 2003, the field of major nominees included at least one blockbuster at the American and Canadian box offices. Five of the nominees had grossed over $100 million before the nominations were announced.[24] Many critics, reporters, and entertainment industry analysts cite the AMPAS's decision to expand the roster of Best Picture nominees from five to ten films as one of the reasons for this.[24][25][26]

      Three of the ten Best Picture nominees were among the top ten releases in box office during the nominations. At the time of the announcement on February 2, Avatar was the highest-grossing film among the Best Picture nominees with $596 million in domestic box office receipts.[24] Other top-ten domestic box office hits nominated were Up with $293 million,[24] and The Blind Side with $237.9 million.[24] Among the remaining seven nominees, Inglourious Basterds was the next highest-grossing film with $120.5 million[24] followed by District 9 ($115.6 million),[24]Up in the Air ($73 million),[27]Precious ($45 million),[27]The Hurt Locker ($12 million),[27]An Education ($9.4 million),[27] and finally A Serious Man ($9.2 million).[27]

      Of the top 50 grossing films of the year, 46 nominations went to 13 films on the list. Only Avatar (1st), Up (5th), The Blind Side (8th), Inglourious Basterds (25th), District 9 (27th), The Princess and the Frog (32nd), Julie & Julia (34th), Up in the Air (41st), and Coraline (43rd) were nominated for directing, acting, screenwriting, Best Picture or Animated Feature.[28] The other top-50 box office hits that earned nominations were Harry Potter and the Half-Blood Prince (2nd), Transformers: Revenge of the Fallen (3rd), Star Trek (7th), and Sherlock Holmes (10th).[28]

      Critical reviews

      The show received a mixed reception from media publications. Some media outlets were more critical of the show. Film critic Roger Ebert criticized the opening monologue of Baldwin and Martin saying it was "surprisingly unfunny". He later went on to say that there was joy that The Hurt Locker won, but choice of Baldwin and Martin as host was wrong.[29]Los Angeles Times columnist Mary McNamara quipped that the show had no sense of timing saying, "Despite everyone's best efforts, this year's Oscars seemed to suffer from a crisis of confidence."[30]Time television critic James Poniewozik also criticized "the choppy paced" ceremony stating, it was "a classic Oscar failing". He also noted that having two hosts was a disadvantage.[31]

      Other media outlets received the broadcast more positively. Bruce Fetts of TV Guide magazine praised the hosts in the Cheers & Jeers column saying of Baldwin and Martin, "They slipped into the roles as comfortably as the joint Snuggie they shared backstage, right down to the final one-liner".[32] Maureen Ryan of the Chicago Tribune gave an average critique of the ceremony but acclaimed the cast.[33]

      Ratings and reception

      The American telecast on ABC drew in an average of 41.62 million people over its length, which was a 13% increase from the previous year's ceremony.[6] An estimated 79.78 million total viewers watched all or part of the awards.[34] The show also drew higher Nielsen ratings compared to the two previous ceremonies with 24.75% of households watching over a 36.79 share.[35] In addition, the program scored a higher 18-49 demo rating with a 12.89 rating over a 31.68 share among viewers in that demographic.[36] It was the highest viewership for an Academy Award telecast since the 77th ceremony held in 2005.[37][38]

      In July 2010, the ceremony presentation received 12 nominations at the 62nd Primetime Emmys.[39] The following month, the ceremony won one of those nominations for Outstanding Art Direction for Variety, Music or Nonfiction Programming (David Rockwell and Joe Celli).[40]

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      Controversies

      Best Documentary Feature speech

      During the acceptance speech for Best Documentary Feature The Cove, ABC cameras abruptly cut away to the crowd when dolphin trainer Ric O'Barry raised a banner stating "Text Dolphin to 44144" and did not cut back for several seconds. TV Guide labeled the moment as "Fastest Cutaway".[47]

      Canceled Sacha Baron Cohen skit

      Sacha Baron Cohen, who had originally been chosen by Mechanic and Shankman to host the ceremony before the Academy rejected the idea, was also uninvited from the Oscar ceremony as the producers of the show feared that a planned skit between him and Ben Stiller would have been insulting to the director James Cameron. The skit was to feature Baron Cohen dressed as a female Na'vi, and Ben Stiller translating what he said, ending with Baron Cohen declaring he was "pregnant with the love child of James Cameron".[48] Though Cameron said he was content with the skit being performed,[49] Baron Cohen was still dropped as a presenter.[50] However, the skit was eventually performed by Stiller in a Na'vi costume.[42]

      Cutting of the Best Original Song performances

      In February 2010, Mechanic and Shankman announced that the ceremony would not feature performances by the Best Original Song nominees, as in most years past. Instead all five pieces would be played over a montage of the films they appeared in. Some Oscar producers objected to this move, saying that it went against Academy Award ceremony tradition, and denied each song's respective musical artist from performing in front of a worldwide audience.[51]

      The Hurt Locker producer e-mail

      Nicolas Chartier, a producer of Best Picture nominee The Hurt Locker, was banned from attending the ceremony by the Academy due to a violation of Oscar rules after Chartier sent e-mail to Academy members, advising them to vote for his film in the Best Picture category and not the equally nominated Avatar.[52] The producer has since apologized for his actions.[53][54][55]

      Oscar advertising and viewership issues

      On March 1, 2010, WABC-TV New York, ABC's flagship station, announced that it would likely end its services with cable television company Cablevision on March 7, 2010,[56] the weekend of the 82nd Academy Awards. The station was removed from Cablevision's lineup at 12:01 a.m. ET on March 7.[57][58][59] Over 3.1 million viewers in the New York City viewing area, the nation's largest media market, would have been unable to watch the Oscars (and other station-related and ABC-related programming), and it was projected to cause a devastating blow to advertisers and viewership for the Oscars.[60] At about 8:43 p.m. ET, thirteen minutes after the awards ceremony began, Cablevision resumed transmission of the WABC feed.[58][61][62]

      In Memoriam exclusions

      The annual In Memoriam tribute included only 30 of the over 100 entertainment figures who had died during the previous year.[41] Among others, the celebrities that were omitted from the montage were Farrah Fawcett, Ed McMahon, Lou Albano, Henry Gibson, and Bea Arthur.[63] Film critic Roger Ebert criticized the omission of Fawcett on Twitter. There was also dissatisfaction over the inclusion of Michael Jackson in the montage, as he—though respected—was not principally known for work in film.[64] The list of names to be included in the In Memoriam segment is compiled by a small committee of the Academy, not the producers of the telecast.[41]

      Music by Prudence acceptance speech

      Shortly after Music by Prudence director Roger Ross Williams began his speech accepting the Oscar for Best Documentary Short Subject, he was suddenly interrupted by Elinor Burkett, his co-producer. The scene was described as the ceremony's weirdest or most awkward moment, and was compared by Williams and others to Kanye West's interruption of Taylor Swift's acceptance of the Best Female Video Award at the 2009 MTV Video Music Awards five months earlier.[65]

      Burkett, who lives in Zimbabwe where most of the film was shot, had sued Williams over the finished film, a suit that had been settled by the time of the ceremony. She explained to Salon.com, to which she was once a contributor, that the film had been her idea. "Roger had never even heard of Zimbabwe before I told him about this." She had been upset that Williams and HBO chose to focus on one person instead of the entire band, as the members had been led to believe. "I felt my role in this has been denigrated again and again, and it wasn't going to happen this time." She hustled onstage because, she claimed, Williams' mother had blocked her from going down with her cane to prevent her from sharing the stage.[66]

      "She just ambushed me", said Williams, "I just expected her to stand there. I had a speech prepared." He said it was made clear by the Academy that only one person can give an acceptance speech. He said his mother had merely gotten up to hug him.[66]

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      International telecast

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      References

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      External links

      Official websites
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      Last modified on 16 June 2013, at 05:25